60’s Fashion Research Paper

Michele Figueroa 04-07-11 Research In the 1960’s there were several types of fashion types like: the Mods, the rockers, the oh-so-famous hippies,-the futuristic space age-ers, the school girl baby dolls, the â€Å"Chanel† wearers , and of course the optical art dressers! So as you can see there are LOTS of fashion types that started in the 60’s. Even some looks we still use today, only slightly modified. To help you better understand the styles of the 160’s, I will break down each type of style for you. The Mods dressed in a minimalist themed type style. They seemed to believe in the motto â€Å"less is more†. On a regular basis their dress code consisted of: polo shirts, drainpipe trousers, turtleneck sweaters/shirts, and suede shoes. A very big designer for the Mods was Mary Quaint. Enough about the Mods though, let’s go into the Rockers! Rockers were considered the â€Å"cool kids. † They enjoyed wearing studded leather jackets, jeans and winklepickers. Winklepickers are pointy leather shoes with metal buckles on them. Now onto the next style, The Babydoll/school girl look. This is the look that we call the current â€Å"girly-girl† look. The Babydoll look is made up of long-waisted pinafore dresses with belts at hip level, pleated or flared skirts that stopped at the mid thigh, thigh high mini-dresses that were made out of sheer fabrics. The mini-dresses were usually paired with a maxi-coat and mid-calf boots. Many people tried to take credit for the Babydoll look but the true creator of this look was Andre Courreges. Another one of Andre Courreges’s famous styles was the space age fad! This look was created out of :glittery catsuits, astronaut helmets ,space-like colored dresses, coats, and suits. And no we go from astronaut helmets to pillbox hats. That’s right the famous Coco Chanel who started the gilt chained handbag that was and still is popular ! Coco Chanel is the designer who influenced several old stars fashion taste. For example former first lady, Jackie Kennedy! Coco’s most famous pieces were her knee-length skirts, square toed pumps, chunky pearl necklaces, collarless cardigans, pillbox hats , and her betron hats. Her outfits were mostly worn to events like office and cocktail parties . Now so far I have been mostly explaining the styles of the 1960’s women but fear not for I will now tell about them 1960’s men’s styles! In the 1960’s the absolute biggest men’s style icon were The Beatles. The â€Å"4 apostles† made a huge impact on men with their tight-fitting trouser sand famous signature jackets! The Beatles fashion trends led to style fads like paisley suits, Hip-hugging pants, and rainbow colored shirts. Now here is a style that went pretty much world famous that originated in the 1960’s†¦. The Hippy style! Hippies were big on what the did but we known just as well as for what they dressed in. The Hippies dressed in very loose fitting clothes. Hippy girls wore shawls, peasant blouses, long skirts (all of which had to be bright colorful patters)Hippy boys wore mostly bell bottoms, paisley and flower print clothes, and ethic clothing. Oddly enough sometimes hippies went shirtless and painted their bodies to adorn themselves with bright designs and flowers and to them the wilder the design the better! So now we have come to an end, you can go out and tell the world that you are officially an expert in 1960’s style! J

Persistence Of Memory Essay

Art can be used in a number of  Ã‚   ways:   to communicate and activate persistence of memory in people. It is not only in the modern days that art is used for   communication and sensation of memory but also   in the olden times. Just to revisit the kind of writing in the olden times the cuniform way of pictures which represented actions or episodes. On seeing the pictures, one could figure out what that meant. In this, I refer to records maintained in sculptures, paintings, posters, puppets, cartons, shapes e.c.t A carving of an Ape like man could stir somebody’s memory about the early man and the evolution. Pictures drawn or painted and given the names of   some of the Medieval time inventors give   a clear picture of the type of people who lived during the time and their ways of life. This includes clothing mode of transport ( incase of a picture of an old   locomotive). The weapons they used, the houses they used to build e.t.c It is apparent that there were no cameras during those days and before   then, but artists have made things vivid for   scholars to see and figure out how things used to be in the past. Take for example, sculpture or   sculptural/ artifacts which   are all over in the   Museum and other   historic preservation sites. They are sites of   attraction to the modern generation   which   admire their beauty. They impart a lot into the minds of the viewers   and it is unlikely for one to forget what he/she has seen. Colour also has a lot of appealing before the eye of the viewer. Artist have it that different colours   stand for different meanings. For Example Red – May  Ã‚   among others things stand   for   danger Yellow for cowardice, green for peace   and e.t.c. Religious people have different   perspectives on the colours especially Christians associate red with the   blood of Jesus, black with sin and white   with glory   so you can see that colours also   form   persistent memory in people. Nowadays, political critics use cartons in the newspapers to criticize or ridicule politicians or an event they feel should not go uncommented. Cartons analysis enjoy seeing them and getting the fun of   them. You will find that with such cartons one   cannot easily forget the episode  Ã‚   displayed by the cartons. This is another artistic way of creating and maintaining memory in ones mind. Some painting works have remained in the memories of people from the time in the past   to date. If you take the impact the painting of Monalisa about   the last supper and the effect   has with   Christians today, you will marvel about   the magic it holds. Leornado Da Vincil   of Florence painted the Monalisa between 1503-08 but   although Monalisa was stolen in 1911,the effect it had on the Christians still lives today . Since copies   of it and the recreation of much more about it had   been scarred all over the world by the Christians   and the lovers of art.   Today   few makers   have produced   films which are showing   allover the world   over   his artistic   achievements. On seeing a film or paintings about the last supper, Christians are reminded a fresh in their memory of their salvation. Last supper not support   has the symbolism of Jesus giving to   his followers his body and blood in commemoration of their salvation. Educators say that seeing believes. When you watch a   film, you are not likely to forget what you have seen. So, films, play a great role in persistence memory enhancement   for it is not easy for one to forget what he has seeing in a film. The world is full of art. These artistic objects keep on recurring into   our memories when we talk about them or see similar objects. So, there   should be no   doubt that art elucidate in terms of   others and reveal about the way they see the world.

Lab Report on Enzyme Reactions

Lab report April 14, 2013 Abstract: In this article, we will experiment on the significant in strength of the enzyme by using three different test tubes and measuring the amount of product they give off. To determine this we are going to test the amount of color absorbance by using a special tool to help us understand our results. We will see how our end results show the effect of the amount of concentration we apply to each test tube. The results would be shown by the support of two graphs. Introduction:Enzymes are highly important because of the significant role they play in living things and animals. They are a factor which allows whether or not a reaction occurs. To find out the amount of strength an enzyme has, we need to first understand our outcome. In this experiment, our products will determine the strength of our enzymes by measuring the amount of color change. We must understand the measurement of the appearing product means in the experiment. We will determine this by usi ng a special equipment to help us understand our result better.In this study we will see how a specific enzyme could vary based on the different types of factors that affect it. The question we are going to be addressing in this study is, will the amount of enzyme concentration affect a reaction? Materials and Methods: The materials used in the making of this experiment are as stated: Three test tubes, 10. 5mL of distilled water, 6mL of Catechol, 1. 5mL of Extract(potato), a Spectronic 20 (spectrophotometer), Wax pencil, a Test tube rack, three Parafilm, tissues to clean the Spectronic 20 and the test tubes, 3 pipets and a timer.So we won’t confuse ourselves, we used the wax pencil to label each test tube as we placed the required amount of substance in each of them. To avoid any slight errors, we also used three different pipets for the three required materials, which are the distilled water, catechol and the extract, respectively. It’s important to take the precise m easurement so there won’t be any errors in doing the experiment. It’s also important that the extract goes last due to the reaction occurring in a timed pace. Results:According to the graph shown above, we see our lay out of the experiment being done. We can see how the materials are being distributed in each test tube according to the amount of ingredients required. This is highly crucial because a slight mistake can impact the experiment being done. Our end result is as follows: According to the experiment done today, we see that in test tube two, it show the most absorbance or color change. This shows that the enzyme’s strength was stronger than the rest, resulting into having more reaction and color change among the others.Discussion: As stated before, the question we had was, will the amount of enzyme concentration affect a reaction? The end result was yes, the amount of enzyme concentrated inserted into each test tube did have a significant affect to the r eaction by the amount of products it gave off (color strength). We used the extract (enzyme) as our independent variable because this is what we are testing. In contrast, we used the amount of absorbance as our dependent variable.We also made sure that our control done in this experiment was the catechol. As predicted, we were able to have more enzyme reaction in one of the test tubes than the others. The knowledge we gain today was how much the amount of concentration enzyme affects the other ingredients. We see that our experiment done today can further lead into more research as in how enzymes are used to rapid an action. It’s also important because we should know the reason why and how enzymes reactions occur at a fast rate.

2nd grade math lesson plan Assignment Example | Topics and Well Written Essays - 1000 words

2nd grade math lesson plan - Assignment Example The analyzed issues involve; goals, constraints and relationships (Walle, 2013). The analysis aims at planning the solution pathway, instead of only directly illustrating the answer. The mathematically proficient learners adequately understand the correspondences involving equations, tables, graphs, trends. The key learning objective for the mathematics lesson is; to enhance the proficiency in addition and subtraction. The students will apply their understanding of addition and subtraction to improve calculation fluency within 100. One example of this is 20+40=60; another example is 50-10=40. The students are also expected to analyze problems within 1000, by applying addition and subtraction models. The academic language involves grammar, examples and discussions. The grammar aspects give the learners adequate understanding of the mathematical signs (Johannes, 2013). The = sign illustrates that two value sets are equal. For instance 4+7=11, illustrates that the sum of 4 and 7 totals to 11. The sign > illustrates that one number is greater than another number of set of numbers. For example, 20-5>10 denotes that the difference between 20 and 5 is greater than the 10 value. The learning target and also environment is student friendly. The discussion sessions enables the students to analyze the path to answers, in line with the instructions of the teacher. The learners are also greatly encouraged to ask questions, especially in areas that are confusing. This enhances understanding, as the teacher is then the opportunity to further elaborate on the pathways to reaching the solution. Formative assessment is applied during the lesson. The teacher assesses students understanding through mostly applying questions. The students are given questions, and then through class discussions the pathways to the solutions are discussed (Alphonso, 2013). Another aspect of evaluation entails given quizzes during the course of

Marketing strategies Essay Example | Topics and Well Written Essays - 1500 words

Marketing strategies - Essay Example Australia’s strong employment growth and rising wealth coupled together with car manufacturers’ strong discounting and cheap finance schemes have cultivated growth in new car sales. With a strong economy, low interest rates on car financing and tariff reduction on vehicle imports will increase consumer confidence and encourage consumers to spend. Therefore, projected growth remains strong and stable over the next five-year period. In this paper, the author focuses on the product launch of new product line for Mercin Daviro. Mercin Daviro is a New Australian car manufacturer that specializes in the small, compact and economic range. The company is derived from Europe where it matches the features of the small European cars. Trends in the demographic environment, economic environment, natural environment, technological environment, political environment and cultural environment have been analyzed and Mercin Daviro had used this information to structure their car. The automotive market can be segmented by product type such as four-wheel drives, people-movers, Sports utility vehicles, and light commercial vehicles. Strong sales growth has continued in most segments in 2004, particularly for four-wheel drives, people-movers and light commercial vehicles, pointing to another record year for total vehicle sales, even though new passenger car registrations are likely to have fallen slightly. Local demand have been rising strongly between 1999 and 2001, the value of total automotive exports fell by 2.2% in both 2002 and 2003. Total earnings from automotive exports were A$4.72bn (US$3.1bn) in 2003, of which A$2.99bn came from vehicle exports and A$1.74bn from component exports. The Middle East is by far the largest market for Australian vehicle exports, accounting for 40.1% of export earnings in 2003, followed by New Zealand (17.5%) and North America (16.6%). The current key players in the Australian automotive market are Toyota, General Motors, Ford, Mitsubishi,

The cost of language switch of Billinguals Essay

The cost of language switch of Billinguals - Essay Example The paper takes a thrust at an evaluation of researches from a largely psychology approach detailing various experimentation outcomes that shed light into the dynamics of the complexities of switching language for the bilinguals. This paper culminates in form of a discussion and suggestions to the educators and for the bodies of knowledge covering the entirety of the spectrum of stakeholders in the language learning and acquisition and domains particularly for bilinguals Bilingual speakers normally have to shift across the two languages in their communication activity and particularly in speech production. The fundamental fact here is that the bilinguals have to separate their two languages and settle for the appropriate lexical alternative; one language for effective communication purposes. Abutalebi J et al 2007) note that in the sense of the foregoing, the process entails that the bilinguals have to be possession of effective neural mechanisms that will suffice to facilitate smooth switching and to avert the highly likely chances of interference or the probable competition between the two language alternatives. This is particularly so considering the fact that the first and second languages both posses protruding neuro-anatomical bases as illuminated by the topical neuro-imaging researches. Bilinguals have to possess feasible lexical selection. This highlights the dynamics that characterise the process in which bilinguals have to go through in the techniques of switching between languages. The switch demands various neural mechanisms and facilities which have been illumined by various researches and propounded models. The broad range of varying challenges or costs that a bilingual incurs in the process of switching between languages demands a deeper exploration. The process evidently involves various psychological transitions and processes which will be explored in this study. The concern and keen interest around the nature of

Research for organic textile Essay Example | Topics and Well Written Essays - 500 words

Research for organic textile - Essay Example Other buyers opt for organic textile products for their children’s allergies or their sensitive skins. For this reason very few companies deal in organic textiles, most of them importing organic raw material and processing them in China or Japan while others importing end-use products from U.S.A. or the European Union (Joca, 2001). Being that Japanese consumers like reliable certification, most organic textile products sold within the country come from the U.S.A who’s certification standards on products is known to be quite stringent.. While Japan consumes over 800,000 tons of cotton products yearly, only between 300 to 350 tons are of organic cotton material. Most organic textiles are sold in cooperative stores, department stores, specialty stores and natural food stores. Most supermarkets do not sell organic textiles and most businesses deem catalogue, mail-order and online business favorable for organic textile products in the country. Currently, the market for organic textiles in the country is growing gradually with their prices closely matching those of high level branded clothes sold in department stores. The high prices are more as a result of small-scale production and high cost of raw US cotton. Most organic textile products sold in Japan are uncolored and unbleached with a gradually growing need for new styles, blends, printed or dyed products. In order to establish a business in Japan, a minimum of one yen is required but under certain conditions; within five years the business must have a minimum capital of between three and ten million yen depending on the type of business (Jref Inc., 2009). A minimum registration fee of 181 yen is also charged for startup businesses; these cover a whole range of licenses and permit fess. According to the Organic Exchange and Organic trade association, apparel account for about 85% of retail organic products in Los Angeles (Singleton, 1997). The home textile

Inter-racial Face Recognition Research Paper Example | Topics and Well Written Essays - 1000 words

Inter-racial Face Recognition - Research Paper Example The participants were briefed at the beginning of the experiment, and were debriefed after the experiment. Bearing in mind that the issue of inter-racial identification could be sensitive (e.g. participants may feel uncomfortable if they fail to recognize some of the faces) the participants were told about the possibility for them to withdraw their data whenever they wish, and also that, if they wish, their results can be removed from the final outcome data of the experiment. Table 1 shows that the Caucasian race is slow in face recognition than the Black race. This means that the Caucasians have some difficulties in recognizing faces of every individual they met in their life. This also implies that the Caucasian have some problems in familiarization. Table 2 shows the Black Recognition time (second and counts) Black formally dressed (neutral faces) have computed F value of 206.640, and the white Recognition time (second and counts) Black formally dressed (neutral faces) have computed value of 52.414 and the tabular value of F statistics 247. This means that we accept Ho because the computed value of F statistics is less than its tabulated value. This also means that white individuals are more sensitive to Cross-racial impairment than Black individuals. This implies that white individuals may have visual problems connected to the cones of the eyes which are responsible for fine detail detection and color recognition. APPENDICES Regression of Black Recognition Variables Entered/Removed(b) Model Variables

Decision Support Systems Term Paper Example | Topics and Well Written Essays - 1000 words

Decision Support Systems - Term Paper Example However, even after six months, many of the two million people made homeless still need and are waiting for the supports (Oxfam New Zealand, n.d). Pakistan frequently experiences natural disasters resulting in heavy casualties of life and wealth. The seismic risk is heavy in many major Pakistani cities like Karachi, Rawalpindi, and Islamabad. Poor constructions and lack of building codes enforcement lead to further loss of human life. Further, changes in demography and climate could lead to more damages (Pakistan 2005 Earthquake, n.d, 24) Decision Support Systems: Considering the extent of the devastation caused by the earthquake in Pakistan and the possibility of its reoccurrence in the future, it is necessary that certain strategy should be devised to reduce the deadly effects of these natural catastrophes. Here are some of the steps suggested for the concerned authorities to consider. Identifying the risk: It has been found earlier that there are greater chances of the places around the earthquake-affected area experiencing the tremors of the earth shake. Seismological monitoring does exist in almost every country but it should be modernized. After the recent quake efforts should be made to make new seismic risk analysis in Pakistan. A combined assessment of the potential risk to human lives, infrastructure, and the economy should be made. The authorities in the areas prone to the earthquakes should be made aware of these hazards and instructed to strictly follow the construction rules. In the future development plan, the areas of the earthquake should be shown clearly. Also, there should not only be the seismic recording machines, but there should also be early warning systems. The experienced scientist should closely monitor these systems. The time of warning before the actual occurrence of the disaster should be long enough for the government to take preventive actions like the removal of people from the area of the potential disaster. These early warning systems should be maintained properly and from time to time should be checked for the consistency (Pakistan 2005 Earthquake, n.d, 25) Responding to the Earthquake: A national disaster strategy should be made and implemented. At the time of disaster, there should be close coordination between the national authorities and the local authorities. After the disaster, the local community is generally the first responder. Hence the locals in the disaster-prone areas should be given the training to tackle the emergency situations. They should be trained to protect themselves and also protect others (Pakistan 2005 Earthquake, n.d, 24). The local authorities also should be made competent enough and trained to face such emergency situations. The NGOs should be encouraged to get involved in the emergency, at the earliest. The local community, the NGOs, the local authorities and the national authorities, all should be made to work in tandem without creating unnecessary hassles in the emergency situation. Â  

ECommerce Course Work Case Study Example | Topics and Well Written Essays - 2750 words

ECommerce Course Work - Case Study Example In this report I will access and analyze the security issues and concerns regarding the online Globetrotting Hotels system. I will discuss about the handling of the customers’ personal information and payment details on the online web. Then I will also talk about the installation of the better facilities for the customers like customer care services, physical security, online information preservation, etc. Harry Smith has planned to present the matchless group of the local self-governing hotels. These local self-regulating hotels will be combined through the worldwide chain and will proffer very friendly high quality services and local knowledge. Here in this global chain of the globetrotter will be very useful and effective through the implementation of one-stop web site. This website will be a common platform where the customers are able to fine deeper and wider information regarding the online world wide hotels chain. This also facilitates the Globetrotting for the effective management and customer services.1 In this section I will talk about the better e-payment system that will facilitate the effective online business management of the Globetrotting Hotels system. The main reasons behind this idea is to critically analyze, compare and contrast the different ways of the e-payment systems and choose a better way for the Globetrotting Hotels system. This system should have the potential of assessing more enhanced and fraud less online payment services. The first type that is mostly used for the e-payments is the credit card payment system. Through this system we will ask the credit card number and payment details from the customer for the online transaction. This information will be used for the online transaction. This method of the online payment is very useful, but in earlier few years we have seen massive number of online credit card frauds. For this reason most of the people hesitate to carry out an online transaction (e-payment, 2008). In our

Hospers' view that the unconsciousness that determines what the Essay

Hospers' view that the unconsciousness that determines what the conscious impulse and conscious acts will be is correct - Essay Example The author takes a position that the unconscious is very instrumental in determining the conscious deeds. Man’s actions may be influenced by various factors depending on the prevailing conditions; some of these conditions are within their control while others are not. Hospers argues that the concept of freewill is an illusion because ‘an act is free if and only if it is a voluntary act’. Using examples, he demonstrates that acting involuntarily dominates over voluntary actions. In many quarters, the debate of whether individuals act on freewill has been demonstrated. The proponents argue that freewill is nonexistent because the influence of the unconscious dominates over an individual (Blatchford 41). Citing the situation at birth where a child learns from the environment and the process continues with further development, the argument says that the influences of all those experiences are the ones that bring out the actions of an individual. The way a person acts is not a factor of their willingness but an inner push by the subconscious. A man is a product of their unconscious since their choices are biased. Humans make choices every day. Choices are not justifiable if they do not incorporate the aspect of freewill based on non-coercion. In a case where a person finds himself or herself torn between giving their money to thieves or otherwise they take away his life, making such a decision cannot be termed as freewill because the person is not willing to do either, only that he is limited to make a choice. Whenever a person makes a choice, there are factors inherent in the person that influences the choice (British Philosophical Association 2). In his article, Hospers gives a very convincing example stating that the paralytic are unable to move their legs while the others can, depicting that the limitations are not reliant on the choice of the individual but the credibility of the choice. What gets into the mind of a person indirectly influen ces their actions. Many are the compulsions that influence the humans without their knowledge. The perception that whatever we do is based on an informed choice may be far from the truth. The influences mould people are beyond our control, it is a wrong perception based on a misplaced attitude that am acting like myself, when the reality is that the factors surrounding an individual create an experience that forms the basis of their judgments and choices (British Philosophical Association 4). The actions we demonstrate are out of our control, character formation is an aspect that is based on a myriad of factors such as environmental and genetic that is far beyond our control. The exact character developed influences what we desire that further translates to what we do. Therefore, our actions are a product of a strong inherent will within us that has no individual control, if there was a possibility an individual could act otherwise. The experiences gained in the course of life creat es a bias on the decisions made, a situation that we are unable to distinguish as unconscious. Considering the parts of the unconscious mind, it is evident that they influence every bit of a person’s being. The id is the section that seeks instant fulfillment; it touches on our instincts and primitivity. Therefore, based on the choice to be made these two factors influences the decisions we make. The choice made by a chief executive of a large corporation is based

Facebook Effects on Society Essay Example for Free

Facebook Effects on Society Essay Nowadays, the social networking known also as social media has become a widespread subject among people, especially among teenagers. At its beginning, social media consisted of diverse dating websites. Now, most people consider that having a social media account means that you have a Facebook account. Facebook involves interactivity and the aim of it was, from the very beginning, to be able to add different people as friends and let those people know about the activities of their new friends. It was launched in 2004 and now is one of the most popular social media websites in the entire world. According to the last surveys in the field, Facebook changes and influences social relationships along with peoples ideas, thoughts and actions. There are several negative effects that Facebook has on the society, in general, and on the people, individually. Facebook causes addiction, which implies: less social interaction, distraction from another tasks and health issues. Since for many people searching and posting on Facebook has become one of the main daily activities, less social interaction begin to be one of the main negative effects that Facebook has on its users. Recent data shows that there are over 500 million Facebook users, which means 1 person in every 13 people on Earth uses Facebook. This social media website seems to be for people an escape from real life to a life where everything is fine and organized. In 2010, Pew Research Center created a survey on over 2,000 respondents about social networking influences and demonstrated that 92% of the social networking users have account on Facebook and 52% of them check their Facebook profile at least once a day. Overall, half of the actual Facebook users, which means 250 million people, checks their profile daily. And definitely, those who tend to check their profile many times a day are the ones who tend to get more attracted by the activities on Facebook and so, to be less interested in real life productivity. Christine Rosen, member of the Ethics and Public Policy Center from Washington, says People who use networks like Facebook have a tendency to describe themselves like products(BUGEJA 88). That less social interaction will begin once the Facebook users start feeling more connected with the others through Facebook. A research did by Alex Trimpe, student at Columbus College of Art Design shows that 57% of people talk more online than they do in real life (BATTISHILL). In addition, a report in Daily Mail confirmed that more than a third of the respondents spend less time on going out with friends than posting or chatting on Facebook. A percentage of 75 of the surveyed people have fewer friends since they started using Facebook as a way to keep friends updated and even if they realize they need more real meetings, Facebook is still the first choice for hanging-out and for meeting new people. This seems to be a new way of creating and maintaining friendship relations and Steven Strogatz, network science expert and PhD professor at Cornell University, confirms: The distinction between genuine friends and acquaintances is becoming blurred. Users are spending time maintaining relationships with people they dont really care about. (JARVIS) Another of Facebooks negative effects on society is the distraction from important tasks, which increases the inability to control important occupations such as working or studying. Michael Bugeja, professor and director of the Greenlee School of Journalism and Communication at the University of Iowa, named this generation The Facebook Generation who text-message during class, talk on their cellphones during labs, and listen to iPods rather than guest speakers in the wireless hall(Bugeja 85). Due to this extended presence on Facebook, the students encounter issues on tasks performances or in respecting due dates. For instance, a psychologist of the Centre for Learning Sciences and Technologies at Open University, Paul Kirschnera, and Aryn Karpinskib, a professor at Ohio State University, did a survey that shows that the average GPA of students without a Facebook account is around 3.86 while the Facebook users have a GPA of 3.06 (Choney). Paul Kirschnera affirmed in a Daily Mail article: The problem is that most people have Facebook or other social networking sites, their emails and maybe instant messaging constantly running in the background while they are carrying out other tasks(Fleming). Facebook has a well developed entertainment value and, also, an informative value and both make people get involved in discussions or any other activities allowed on this website. Their curiosity or pleasure in what they see or read encourages them to spend more time facebooking. For example, checking the last posts on their friends walls, changing constantly their status or using Facebook chat. Any social media activity longer than a few minutes interferes with peoples main occupation, in students case, homework, and it makes difficult to keep them focused on what is really important. The experts advice Facebook users to take tech breaks and check their profiles after at least 15 minutes of working on other different tasks. Last, but definitely one of the most dangerous effects of Facebook on society is that it brings a series of health risks. According to a Daily Mail report, people who often use social media tend to be more isolated, and they find it difficult to communicate in person. Doctor Aric Sigman, member of The Institute of Biology, says in The Biologist, This [isolated behavior] can increase the risk of health problems as serious as cancer, strokes, heart diseases, and dementia (BBC News). These health issues are more likely to appear in someone who spends more time socializing online than he does on face-to-face contacts. In addition, Dr Sigman underlines that some hormones such as stress released or oxytocin hormones, which help people to start and maintain social relationships, are altered in the people who do not have an active social life and who share their emotions and thoughts through Internet. It explains why many people who overuse Facebook are more vulnerable to stress, nervousness and isolation. Another health risk caused by an excessive use of Facebook is the chaotic habit of eating that people have, especially teenagers. If they spend most of their time on Facebook, they tend to skip meals or eating unhealthy food. According to researchers, t hese habits could lead to diseases like bulimia or anorexia. A survey based on a sample of 600 Facebook users with ages between 16-40 and done by The Center for Eating Disorders, reports that 75% of the respondents do not like how their body looks and 51% of them compare their bodies with their Facebook friends’ bodies (Cowden). Doctor Harry Brandt, director of The Center for Eating Disorders mentions, â€Å"Facebook is making it easier for people to spend more time and energy criticizing their own bodies and wishing they looked like someone else [] In this age of modern technology and constant access to SmartPhones and the internet, it’s becoming increasingly difficult for people to remove themselves from images and other triggers that promote negative body image, low self-esteem and may ultimately contribute to eating disorders (Shaffer). Many people become obsessed with that ideal thin body and the results of the survey mentioned above underlines that people tend to pursue a weight-loss diet because they draw a negative image of their bodies when comparing with other users images. It is clear that, at one point, Facebook is enjoyable and its policy is not other than to bring people together faster and easier, though it still affects peoples lives in many ways. Some people are more liable to be isolated from real life, which include in person connections and real entertainment activities. Others end up losing their jobs or getting low grades, in students cases, because of the time spent on Facebook. Some could become sick because of the obsession of having that perfect body image, which Facebook promotes, and they start pursuing wrong diets plans, which lead to improper meals. A large numbers of surveys show the negative effects of Facebook to society and the doctors are also worried about the approach that society have for social media websites, especially Facebook. Generally speaking, Facebook mostly affects many people because they neglect real life and spend way too much time on chatting, posting on and checking their profile. The risks and the negative sides of social media will be reduced if the people will use a lower amount of virtual socializing. WORKS CITED BBC, News Online networking harms health.† N.p 09.02.2009. Web. 18 Apr 2012. . Black, Nathan. Facebook Depression Affecting Teens, Report Says. Christian Post 29 March 2011, n. pag. Print. Bugeja, Michael. Facing the Facebook. Chronicle of Higher Education 27 February 2006, Daily Ed. n. pag. Print. Choney, Suzanne. Facebook use can lower grades by 20 percent, study says. N.p., 2010. Web.

Influence Of Sales Promotion Impulse Purchase Buying Behaviour Marketing Essay

Influence Of Sales Promotion Impulse Purchase Buying Behaviour Marketing Essay Purpose The purpose of this dissertation is to find out the influence of sales promotion on impulse purchase buying behaviour. This research is focused on the grocery retailer Tesco. Findings- From this study, it has been understood that sales promotions have a major influence on the impulse purchasing behaviour of consumers. It has also been verified that price promotion is the most influencing factor of sales promotion, which drives consumers towards impulse purchase. Conclusions and recommendations at the end of this research will be useful for students who study consumer buying behaviour and for retailers to implement a strategy for sales promotion. Originality/Value: Previous researches that has been carried out about impulse purchase has been influence of culture, mood etc. The function of this research is to find the influence of sales promotion on impulse purchase, which is important especially during the current economic recession. Introduction: This section of the dissertation outlines the research topic the researcher chose to study as part of his Masters in Business Administration (International) in Dublin Business School. This section is divided into the following parts. Background of the research Suitability of the researcher and interest in subject Research Objectives and Hypotheses Approach to the dissertation Recipients of the research Organisation of the research Scope and limitations of the study Background of the research: Ones own personal shopping experiences verify that occasionally we go into a store with no planned purchases in mind. Usually, however we go into a store planning to buy one or more specific items. Sometimes we know that those planned items are offered at a sale price, sometimes they are at regular price, and sometimes a mixture of both. We usually have an idea how much it will cost and how many of them we plan to buy. However, once we are in the store, we sometimes buy all we planned to buy; sometimes we buy more than we planned to buy. This would have happened because of something that stimulated us inside the store. It could be because of various reasons like sales promotions or store atmospherics or uniqueness of the product. This study is based on the influence of sales promotions on unplanned purchases like this called impulse purchase. Consumers buying behaviour is based on the needs of the consumer. This goes down to the basic level of consumer needs developed by Maslow(1971). He suggested a hierarchy of needs from the most basic to the most civilised one. Physiological needs, safety needs, belongingness needs, esteem needs and self-actualisation needs. To satisfy the needs, consumer buys things and this study is on the consumer buying behaviour. The consumer buying behaviour goes through a five sequential steps that is explained in the literature review of this article. Practically, when a consumer feels the need for buying things, he/she goes for shopping. There are many types of shops available, but the retail shop is where consumers can buy the things that they need for daily life. The concept of retail shops are now changing with the evolution of large supermarkets. Retail shops are now becoming one-stop-shops called super markets, offering vast number of product categories and services ranging from fruits and vegetables, off-licence, bakery, butcher facilities and even pharmaceuticals. It is a common fact that the large grocery stores and super markets have an unfair advantage over small players, by using a low cost selling, which the small convenience stores struggle to match. The Irish grocery retail market has evolved with many changes over the last few years. Tesco is one of the main players that exist in Irish grocery retail market. Organisations have started changing the methods of their grocery business over the last decade. There are innovations coming in the market everyday to attract new consumers and to retain them for a long period. Sales promotion is a quick way to strengthen the sales of an organisation. According to Kotler(2003), sales promotion is a key ingredient in marketing campaign which consists of diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of a particular products or services by consumers or trade. It is one of the effective methods in creating savings to the regular grocery shoppers. For retailers, the sales promotion is an excellent opportunity to promote their products in bulk thereby increase profit margins and consumer loyalty. There are various sales promotion tools used by the retailers, price promotion being one of them. Price promotions help the consumers to buy their goods for a reduced price. There are various types of p romotions which are described in the literature. A phenomenon called impulse purchase is considered as different form of consumer buying action. Impulse purchasing is a phenomenon by which a consumer experiences a sudden and often persistent urge to buy something immediately (Rook, 1987). It is an enigma in the marketing world, which accounts for substantial volume of goods sold every year. It is said that 80 percent of all purchases in some particular goods categories is made through impulse purchase. Virvialite(2009) based on Kacen and Lee(2002).This is a widely used by the retailers as they attract the consumers to buy things impulsively. At the present market conditions, when market competition is high and all types of companies apply promotion in their activities, stimulation of impulse purchasing in the market of consumer goods may become a strong competitive advantage. We go through this phenomenon in our daily life, knowingly or unknowingly. It is the feeling that one cannot resist at that moment, which are affected many fa ctors. An example of this would be when we see an advertisement in the store where it says Half Price sale, Was à ¢Ã¢â‚¬Å¡Ã‚ ¬3.99, Now à ¢Ã¢â‚¬Å¡Ã‚ ¬1.99. The aim of this study is to study the influence of sales promotion on impulse purchase. This research determines if the consumers go for an impulse purchase, if there are sales promotions. There is also a second part to this research which determines if the price promotion is the most important factor in sales promotion that leads the consumer to impulse purchase. This study is an important one considering the current economic climate. In this recessionary period, consumers who are doing grocery shopping actually care for the price factor and look for goods that are value for money. This study establishes the relation between sales promotion and impulse purchase. 2. Suitability of the researcher and the interest in the subject: The researcher is an engineering graduate in Information Technology. The researcher has four years of work experience in I.T and business fields. Researcher has a family business back India, which deals with retail and wholesale trading of steel products. The researcher was taking care of business for one year before coming to Ireland and has an idea of what is happening in the real business world. The ultimate career goal is to take over the family business and expand it with more concentration on retail sector. This study on consumer buying behaviour will certainly help the researcher in achieving this goal. The researcher is currently working in the retail sector and has observed many consumers going for impulse purchase because of the sales promotions. The researcher himself has fallen into the trap of impulse purchase when doing the grocery shopping on many occasions. This has specifically happened after the researcher came to Ireland where there are more sales promotions than seen elsewhere. This curiosity of the researcher encouraged to do a research on the influence of sales promotion on impulse purchase. Organisation chosen for the research: This research is conducted in Tesco, one of the biggest grocery retailers in Ireland. Tesco was founded by Jack Cohenand in 1919 and developed its first super market in 1956. They have come a long way through and now is the fourth largest retailer in the world, measured by revenues and second largest measured by profits. Tesco has its base at The United Kingdom and is spread across 14 countries all over the world. The company started its operations in Ireland as Tesco Ireland in 1997. The theme Every Little Helps is very popular in Ireland. Tesco has almost all the services that is needed in our daily life, including groceries, bakery, clothing, and mobile network. The researcher chose Tesco for the research because of he considers it as the best place where the study of sales promotion and impulse purchasing can be done in the context of a grocery-shopping environment. The research takes place in Tesco, Parnell Street in Dublin, Ireland. 3. Research Topic: Influence of sales promotion on impulse purchasing behaviour in the context of a grocery store. The aim of this research is to find out the influence of sales promotional activities on impulse buying behaviour in the context of a grocery retail store. With this purpose, the research will be conducted in Tesco, Parnell Street, Dublin, Ireland. This research focuses on answering the following questions: 1. Do sales promotional activities in store have a major influence on consumers impulse buying behaviour? 2. Is price promotion the major factor in sales promotion, which drives the consumers towards impulse purchase? Objectives: In order to answer each of these questions, the researcher came out with the following objectives. To identify the sales promotional activities in the store To find out if consumers actually go for an impulse purchase and the most influencing factor that affects it To determine if price promotion is the most influencing factor of sales promotion and if consumer purchase low priced items during impulse buying To justify this research, and to obtain the answer for the research questions, certain assumptions were made initially. Two hypotheses were developed which needs to be proved or disapproved. Hypothesis: H1: Sales promotional activities in the store have a major influence on customers impulse buying behaviour H2: Price promotion is the most influencing factor of sales promotion, which drives consumers towards impulse purchase. Approach to the Dissertation: The objectives derived will be obtained systematically in the research. Firstly, the secondary research is conducted using relevant sources to understand the research problem area in depth. Various sources like journals, textbooks, magazines and websites will be used in accordance with academic regulations. Primary research is carried out next with the help of self-administered questionnaires and focus group interviews. The quantitative data obtained through questionnaires are then analysed with the help of appropriate statistical tool and the result will be drawn. The hypotheses will then be tested with the results obtained and will proved or disapproved. Conclusions will be made and recommendations will be proposed based on the results. Recipients of the research: There are five recipients of the research that is conducted as part of Masters in Business Administration (International) in Dublin Business School. They are as follows: Dublin Business School where this researcher is a full time student studying for his qualification Liverpool John Moores university, who provides the qualification which the student is studying for Mrs. Linda Moran, who is dissertation supervisor, who guided the author through research process to date Staff and management of Tesco Ireland Ltd, who gave the permission for the research to be conducted on them Anybody who has interest in marketing specifically consumer buying behaviour, sales promotion and impulse purchase Organisation of the Research: Chapter 1: Introduction This section of the dissertation introduces the background of the research, the suitability of the researcher and the interest in the topic.   This section also states the research objectives and hypotheses. Further, it gives a brief description about how the research is carried out. This section also mentions the recipients of the research and also about the scope and limitations of the research.   Chapter 2: Literature Review This section the researcher critically reviews the literature which provides the theoretical background to the study. In the first section, the consumer buying behaviour is described in general. Further, the researcher introduces the concept of impulse purchase. The next section explains the sales promotions and its different types. The final section describes the relation between sales promotion and impulse purchase. Chapter 3: Research Methodology This section describes the research methodology adopted for undertaking the research. This chapter begins with the research onion proposed by Saunders et al.(2007) and proceeds layer by layer beginning from research philosophy towards data analysis. The justification of population and sampling method used are also discussed later. Chapter 4: Data analysis and Findings. This section describes the findings from the data analysis with the help of focus groups and questionnaire. Chapter 5: Conclusion and Recommendations. The section integrates the concepts of theories discussed in the literature review earlier and incorporates them with the data analysis and findings. The section concludes the research by providing justifications for proving or disapproving hypotheses. Recommendations are made and can be utilised by retailers and consumers for further studies. Chapter 6: Self Reflection on Own Learning and Performance. The section describes the researchers learning process and performance over the course of the International MBA programme. This section also describes the researchers development of various skills during the course. Chapter 7: Bibliography The section provides the list of various books, academic journals and websites that have been used in the dissertation. Harvard referencing system is used to reference the sources used. Chapter 8: Appendices Appendix includes the final questionnaire and project management Gantt chart. Major contributions of the study: Scope and Limitations of the research: The main limitation of this study is faced during the primary research. The sample size taken for this study is a small population and of consumers of Tesco, Parnell Street. The results and conclusions are based on a single store and cannot be used for generalisation. Another issue that the researcher faced while conducting the primary research is the biasing problem. The researcher has remained neutral to his best of the ability while conducting the focus group interviews and questionnaires. The study being cross sectional is only relevant for a particular period of the present research. Any future changes in consumers attitudes can alter the results of present research.

Reshaping Care For Older People In Scotland Social Work Essay

Reshaping Care For Older People In Scotland Social Work Essay This project centres on the response from a group of service users who have been diagnosed with dementia and attend a day care service in the Perth and Kinross area to a consultation regarding the future delivery of care for older people in Scotland. Clearly, the Scottish government has stated that with the population of people aged 65 and over in Scotland expected to increase by up to 21 per cent by 2016 and 62 per cent bigger by 2031, as well as the increasing cost of funding health and social care hospital and care homes particularly, there is an urgent need to do things differently in order to be able to continue to provide sustainable and affordable and high quality care for older people in Scotland (Scottish Executive 2010). With the projected growth in the number of older people expected to create additional significant demand on care and support services; the question thus arise; what is to be done to reshape the delivery of care services in the future given these projectio ns? The consultation exercise focused on two main areas; responsibility for paying for the personal care of older people and the type of care that service users prefer. Free personal care for older people (aged 65 and above) was introduced in Scotland in 2002 after the Community Care and Health (Scotland) Act 2002 (hereafter referred to as CCHSA 2002) received royal assent. The background for the introduction of the policy is in the recommendation of the Royal Commission on Long Term Care (1999) which states that personal care should be available after assessment, according to need and paid for from general taxation. Scotland alone as Bowes and Bell (2007) noted, of the jurisdictions of the United Kingdom implemented the recommendation of the Royal Commission on Long Term Care (as above). In respect of the CCHSA 2002 which is the legislation that implements the policy of free personal care, personal care is defined under the Regulation of Care (Scotland) Act 2001 as including help with continence management, personal hygiene, mobility, assistance with eating, support and counselling services, personal assistance such as help getting up and out of be d, as well as help with medication. Many social policy commentators and researchers as well as various stakeholders have described Scotlands free personal care policy in various ways. Blair (2002) for instance views the free personal care policy as representing the very least that could be offered to older people with enduring ill-health, while Age Concern Scotland (2009) described the policy as successful in helping older people remain living independently in their own home instead of moving into residential care. While Dickenson et al. (2007) viewed the advent of the policy as a defining moment in the development of political devolution in the United Kingdom, Bowes and Bell (2007) described it as a flagship policy of the Scottish Parliament and representing a considerable investment by the administration. In a much less enthusiastic tone however, Ferguson (2005) noted that the recommendation made by the Royal Commission on Long Term Care (stated earlier) was initially rejected by the Scottish Executive as being too c ostly and that it was later accepted by the Scottish Executive in order to avoid parliamentary defeat. However, despite the success of the policy thus far and its political impact as briefly highlighted above, there is a growing concern in relation to its long term sustainability especially with the projected growth in the population of older people in Scotland (mentioned earlier) and the concomitant pressure on the public purse. For example Sutherland (2008) and Bowes and Bell (2007) both highlight the inadequate consideration of the cost of the policy, as well as the report of the Scottish Parliament Audit Committee (2005) which was very critical of the Scottish Executives failure to fully understand the cost of the policy. Bell et al. (2006) noted that there had been an apparent shift in the balance of care towards increased provision of care at home in Scotland before the introduction of the policy of free personal care and has remained the case since the policy was introduced, and remains one of the strongest points in relation to the aims of the policy. Bell et al (2006) further posit that the free personal care policy may have served as a logical solution to what the Royal Commission on Long Term Care (1999) termed the particularly problematic boundaries between health and social care in relation to people with chronic conditions such as dementia whose social and personal care needs result from a medical condition. If we agree with Bell et al here, we can see implications of the policy of free personal care within the integrated services and processes such as single shared assessments designed to encourage and support flexibility in services thus providing better choice for service users, while al so promoting equity through standardisation (Alaszewski et al 2004). The main aims of the policy of free personal care according to Scottish Executive (2005) include; encourage and help older people to remain and stay in their own homes for as long as is practicably possible and reasonable to do so, as well as provide personal care services on an equitable basis based on an assessment of peoples needs. Only one of the service users (out of a group of twelve) who participated in the focus group consultation for this project said she would prefer to go into residential care rather than to receive care at home. This further highlights the already well documented preference of older service users for care in their own home rather than move into residential care a major aim of the policy. Why the Policy is important: The policy of free personal care has been shaped by, and since its inception has shaped other policies in a number of ways both expected and un-anticipated. This interaction with other policies has been mainly in community care and spans social care and health, pensions and benefits, housing, rights and citizenship settings. One of the policy aims pursued by government in the United Kingdom has been the de-institutionalisation of social care; whereby social care is moved away from institutional settings to the community which according to Godfrey et al. (2004) reflects the general preference of older people to receive care at home and within their own communities (also expressed by the focus group participants for this project). The free personal care policy can be seen as a very important policy therefore as it supports care at home (a view shared by the focus group participants for this project) by providing older people with a lot more choice; for exa mple, they can choose when and if they will move from home care into residential care. According to the John Rowntree foundation (2006) the policy of free personal care for older people in Scotland has created a fairer system of care as well as well as reduced means-testing and money worries for those families with modest or limited means. This is also one of the important issues raised by some of the service users who participated in the focus group I facilitated for this project. Some of the participants revealed that things would definitely have been very difficult for them if they did not get assistance with personal care. To further buttress the above point, some of the service users who participated in the focus group were not in support of the government being responsible for the provision of personal care but did however support the provision of free personal care for those with limited means or who do not have a family to support them. One of the points also highlighted by service users during consultation was that the free personal care policy has helped thei r carers (informal carers) as well because it allowed them more time to carry out other less hands-on support and tasks such as social outings. Some of the issues the policy aims to address include; a greater understanding of the role of the family, the provision of informal care and the mechanisms which can be further developed to provide support for the provision and recognition of the important contribution s of informal care. The overall design of the future social care makes looking at the policy of free personal care very important because of its direct and indirect interaction with other policies and areas of social care mad health, as well as housing, benefits and pensions, citizenship and rights. Some of the interactions of the policy with the wider objective of shifting the balance of care away from institutional settings towards care at home have already been mentioned. The policy of free personal care has implications for housing, for instance if more and more people are going to be receiving care at home, to be able to live independently with support therefore, perhaps a good number of houses would require adapt ations especially for those service users with mobility problems whose own houses may not have been built to barrier free standards. If also look at pension credits, for example, according to the Help the Aged (2005) one implication of the introduction of the policy of free personal care is that local authorities have directed increased efforts towards service users income maximisation meaning local authorities will want to make sure service users claim pension credit if they are eligible for it because it will local authorities will be paying less in fees and thus saving money. Erskine (1998) argues that the point of departure for thinking about social policy includes the consideration of social issues (for example, the changing demographic structure of society) and the experience of social groups (for example older people) and thus leads to social action (Alcock 2008) aimed at addressing the issues identified. One of the reasons I selected the free personal care policy for my project apart from the fact that it directly affects the service user group with whom I worked during my practice learning period, there is a wealth of evidence from research which suggests that the current system of adult social care is not sustainable in the longer term especially with the projected growth in the number of older people who will be needing care as well as the severe squeeze on public spending. Clearly, an increase in longevity would be regarded as a sign of success in the improvement of healthcare it also presents a huge challenge. Consequently, the provision of high quality care services and support for older people, given the demographic changes and reduced public finances is regarded as one of the three biggest challenges facing Scotland alongside economic recovery and climate change (Scottish Executive 2010). The policy of free personal care is part of the overall vision of the Scottish government to modernise adult care services, make it fit for purpose, a systems that gives choice and control to service users, is responsive to the needs of a 21st century Scotland and shifts the focus away from crisis response towards a more preventative approach (Scottish Executive (2010). The provision of high quality care and support for older people is a fundamental principle of social justice and is an important hallmark of a society that is both compassionate and caring, Scottish Executive (2010). This is one of the very reasons why the policy was selected for this project; to gather evidence from service users in relation to their views and opinions on the future of care services and support for older people in Scotland. The value of user involvement and participation in the planning and development of the services they receive cannot be over-emphasised as will be discussed in the next section of this paper. This project focuses on service users who have been diagnosed with dementia or a cognitive impairment and attend a day centre service in Perth. Part Two: Reflective Account Service users selection and involvement: One of the reasons I facilitated a response from the service users in my placement agency for the consultation and policy used in this project was because the service users themselves are important stakeholders and are at the receiving end of implementation they experience it on a daily basis. Service users can be viewed as experts by experience and as such their views and opinions are invaluable assets in the planning and delivery of adult social care services. All the service users who participated in the consultation live in their own homes and are in receipt of free personal care and thus have firsthand experience of the impact of the policy and are also in a good position as (service users) to share their perspectives on how adult care and support services can be further developed to meet future needs. After initial meetings with my Link Worker and the other members of staff during which the purpose of the consultation was discussed and ethical issues looked at, I spoke with service users individually (with the assistance of three members of staff) in the day centre. I discussed the purpose of the consultation, took the names of those who indicated their willingness to participate, and informed them about the consent form to be made available before the focus group, as well as negotiated a suitable time and date. My placement agency being a day care centre which the service users attend on a daily basis, what I did was to put up informa tion about the time, aims and date of the consultation on the notice board in the dining room as well as the one in the activity room from about two weeks before the date of the focus group. One of the reasons I did this was so that service users are constantly reminded of the date and details of the consultation. In relation to user involvement, as Ross et al. (2005) points out, there is no single blue print for user involvement as it calls for working with a diversity of perspectives. Importantly, as an emerging social worker who firmly believes in the principles of anti-oppressive practice or what Thompson and Thompson (2001) termed empowering practice I wanted an approach that would foster service user participation, and support their engagement as much as possible in the consultation. I decided to use Beresfords (2002) democratic model of user involvement as against the consumerist model because it is much more in line with the purpose of the consultation itself bringing about change through collective action as well as to give service users more say and control in decisions that affect their lives. In applying the democratic model of user involvement for instance, I encouraged open participation in the focus group. I did not select a particular service user to participate in the focus g roup discussion, rather what I did was to encourage everyone to participate and the response was very positive as twelve out of thirteen service users participated in the focus group discussion. Two of the participants in the focus group had special needs visual and hearing impairment respectively. I arranged with one of the three members of staff who co-facilitated the focus group to work the two service users using individual work sheets to record their views and opinions. I provided each participant with a copy of the aims of the consultation, as well as a copy of the agenda for the focus group discussion. I also used one of the pre-focus group meetings that I had with the service users to encourage their involvement; for instance one of the service users asked me if I would like them to tell me only what I wanted to hear during the focus group discussion and I told the service user that I was not looking for them to tell me only what I would like to hear, rather they should exp ress their opinions and perspectives on the issues we were going to discuss. I believe such an approach to user involvement is important for increasing the confidence of participants in the focus group. Data collection: I used a qualitative rather than a quantitative method of data collection for the project and this was mainly informed by a consideration of what Becker and Bryman (2004) termed the main concerns and preoccupations of the qualitative method actors (for example service users), meanings and descriptions, as well as an emphasis on flexibility, process and context. The main qualitative method I used was the facilitation of a focus group with the service users in my placement agency as participants. I used a focus group approach to gather data from the service users because it generates data in a narrative rather numerical form. It was also very important for the data collection method to be flexible and take account of the circumstances of the data subjects in this case the service users are elderly people with dementia or a cognitive impairment and it was very important to put this into consideration. The focus group approach was the most suitable method because it pr ovided a forum within which the service users could discuss important aspects of a policy which directly affects them, and their views on the future of adult social care services is very useful because they are important stakeholders. If we also look at it from the point of view of service user empowerment and anti-oppressive practice, the focus group approach also gives the service users control as they are able to share and discuss their experiences and the interaction amongst the different participants would generate a lot of data as well as being useful and enjoyable. Other sources of data used in the project include; government policy and legislative documents, literature review, as well as publications/evidence reviews from voluntary groups/organisations such as Age Concern Scotland and the John Rowntree Foundation. Ethical and effective practice: As part of the consideration of the ethical aspects of my work with the service users who participated in the focus group which I facilitated in the course of carrying out this project, some of the things I did include; encouraging participation was voluntary and that consent was obtained from all the service users who agreed to participate in the focus group. I provided each service user with a consent form which they signed as evidence that they consented voluntarily and that they had the right to withdraw their participation at anytime. I also made sure none of the service users was intentionally or indirectly excluded from participating in the focus group (as mentioned earlier), or disadvantaged. As mentioned earlier, I two of the participants in the focus group had special needs one was visually impaired but not blind while the other was hearing impaired and used hearing aids. Some of the things I did to enable their participation in the focus group for instance includes; providing written information in large print format as well as making arrangements for one of the co-facilitators to work with them. I also ensured that they were able to take part in the discussion; for example, asking them politely for their opinions while also making sure (given group dynamics) that the discussion was not being dominated by only those who could actively discuss. Part Three: Assessing the Impact on Users and other Key Stakeholders Several participants in the focus group revealed that the free personal care policy has been of help to them and has enabled them to remain at home rather than moving into residential care. Nearly all the participants agreed that personal care should remain free. However, there were strong responses from some of the participants in relation to responsibility for paying for personal care; one participant was very strong on his position that the family should be responsible for paying for personal care, another argued that while he was not against the idea of the family taking responsibility for paying for personal care, he was being considerate of those who did not have a family or who simply could not afford it because they had very limited or no means at all. The participant with the latter argument suggested that older people should be means tested for the receipt of free personal care. Another participant also argued that older people should continue to receive free personal care because they had spent their working years paying taxes and national insurance and should therefore be taken care of by the state. All participants in the focus group emphasized the important role of informal care and the support they receive from their family members, only one of the participants revealed that she would prefer to go into residential care her reason being that she lives alone in her home and would feel safer in residential care. Several participants said they would prefer to remain in their own homes for as long as possible and free personal care has been contributory to making this possible. There is a strong suggestion from the government documents consulted for this project and publications from key organisations such as the John Rowntree Foundation, that the free personal care policy has been very successful as confirmed also by the participants in the focus group for this project. However, there is also a strong tone of concern (in most of the government publications and evidence reviews) vis-a-vis the financial implications of the policy given the projected growth in the number of older people by the year 2032. For example, if we look at housing, a greater proportion of older people receiving care at home would perhaps increase the demand for housing and housing related services (Scottish Executive 2010). Age Concern Scotland (2009) noted with concern that much of Scotlands housing stock is not easily adapted for someone with mobility problems, and with the balance of care increasingly shifting towards care at home (with free personal care and personalisation as pot ent drivers) there are implications for local services and the design of communities in the future. Most of the participants in the focus group were diagnosed with an early onset of dementia meaning their dementia has not reached an advanced stage and so do not lack capacity. One impact of free personal care for this group of service users is that it has given them choice; they can choose to receive care at home or take up residential care. Nearly all the participants expressed preference for care at home, increased support, choice and flexibility for their family and informal carers, as well as support to keep them (person with dementia) in their own home for as long as possible even during advanced stages of dementia. Participants also said they would like to see more choice and control; some of the participants expressed disappointment in the fact that while they are often consulted with about their opinions, some of the important things they need are not provided. The service users would like to be more involved in decision making as one of the participants in the focus group said; I can tell you a problem that is niggling me and close to my heart and you can go away and promise to do something about it without doing it. Generally, the participants in the focus group appeared to be more concerned about the quality of the services they receive than the cost or who pays for it. The participants all said they wanted services that are reliable as well as responsive to their individual and changing needs. Two of the participants with other disabilities visual and hearing impairment respectively, also agreed that while the free personal care policy has added to the financial resources at their disposal, they still feel they have a number of unmet needs. For example, they mentioned transportation and being able to go on social outings, cleaning their homes as well as taking care of their garden as some of their needs which remain unmet. They also appear to have a holistic view of what free personal care entails; they believe it covers all aspects of care for older people. These two participants also noted that while the free personal care policy has enabled them to receive care at home, it is likely that as their conditions deteriorate they may still have to go into residential care and this may perhaps be the case for the larger proportion of older people with disabilities. In terms of the wider implications of the free personal care policy, one of main objectives of the reshaping care programme (Scottish Executive 2010) for which this project is based overall, as I mentioned earlier is a shift in focus from crisis response to preventative approaches, Scottish Executive (2010). This renewed emphasis on preventative and early intervention approaches by the Scottish government Dickinson et al. (2007) believe would be helped as free personal care may make older people more willing to contact their respective local authorities and thus provide some scope for early intervention and preventative work. As we can infer from the findings and evidence from research presented in this report thus far, the provision of free personal care is just one aspect of the overall picture of services and support for older people in Scotland. There are (as discussed earlier) significant implications for other key areas of public policy including housing, transport, pensions as well as employment. Part Four: Critical Analysis The introduction of the policy of free personal care in Scotland as Ferguson (2005) puts it, marks the beginning of policy divergence between Scotland and the rest of the United Kingdom. Fergusons assertion also echoes Mooney and Wrights (2009) account of the difference in the way the four nations which constitute the United Kingdom view, experience and organise policy responses to their social problems. The policy has been largely welcomed and viewed by various stakeholders as part of a Scottish solution to Scottish problems. Drakes (2001) assertion that social policies are not created in a vacuum but are guided by values, principles and objectives is perhaps useful here when we look at the overarching principles and values which underlie the policy of free personal care. For example, Scoot and Mooney (2009) posit that the promotion of shared citizenship and social justice, as well as the alleviation of the effects of economic inequality are some of the essential principles of the p olicy. While these principles and values were never quite in doubt in relation to what the policy stands for, one of the points raised during consultation (in the focus group with participants from my placement agency) and as stated by the Care Development Group (2001) is the issue of equity of access for different user groups in this case for example, service users with dementia. According to the Care Development Group, free personal care is right in principle because it removes the discrimination previously encountered by older people with chronic or degenerative conditions such as dementia who require personal care. The findings in this project are critically analysed (in this section of the paper) in relation to the specific topics covered in the focus group. The three topics are; responsibility for paying for care, the preferred type of care, and planning for the future. Responsibility for paying for care: As I mentioned in previous sections of this paper, participants in the focus group expressed mixed views concerning responsibility for paying for personal care. Although most participants agreed that personal care should be provided for older people and paid for by the government, there were some participants who held very strong opposing views and argued that the family should either pay for personal care or at least make some financial contribution (co-payment) towards it. Another participant also suggested the introduction of means-testing to the policy so that only older people with limited means receive free personal care. Overall, participants in the focus group discussion did not appear to be too concerned about the cost or who pays for personal care. The participants revealed that they were more concerned about the quality of the services they receive, ensuring that such services meet their individual needs and are able to remain in their o wn homes for as long as possible and spend time with their families. Sutherland (2008) reminds us that while free personal care is currently available to older people at the point of delivery, someone still had to pay for it presently the taxpayer. On the question of who should be responsible for paying for personal care, findings from the focus group fall under two broad categories; selective access and universal provision. Both categories perhaps raise a number of interrelated issues including; rights, citizenship, choice, empowerment, as well as the redistribution of welfare resources which according to Hills (2008) is central to the appraisal of social policy. If we apply Drakes (2001) conception of the function of rights to the above findings from the focus group, most participants view free personal care as something they have a right to (as older Scots who had spent their working lives serving the country in different ways) receive and it confers certain benefits on them; choice and empowerment particularly as they can now choose whether to receive care at home or move into residential care as one participant even revealed at least I will not have to sell my house to pay for my personal care. While it was evident from th e focus group as I mentioned earlier, that service users had a holistic view of what free personal care entails, some of them were also not aware of or perhaps considered the wider implications of the cost of the policy for example the implications for housing as I also discussed earlier. The cost of the policy in the longer term has been highlighted in worrying terms by many writers and commentators on social policy, as well as the by Scottish government. Considered against the backdrop of Scotlands changing demographics, evidence from the literature consulted for this project suggests that the policy may not be sustainable in the long term. For example, in an independent report on the free personal care policy by Lord Sutherland (2008) it was argues that a more holistic view of public funding arrangement would be required because the policy is only sustainable (under the current arrangement) over the next five years after which the impact of a rapid increase in the number of olde r people and demographic change will begin to set in. The question then arises; why was the financial implication of the policy not strongly considered before the machinery of implementation was set in motion? There are a number of arguments emanating from several of the literature consulted for this project in relation to the financial cost of the policy and there are suggestions as I highlighted earlier, that costing the policy has been inadequate and that the policy had more of a political aim (Sutherland 2001; Eccles 2001). Blair (2002) posits that social policy plays a pivotal role in the construction of later life itself. Blairs argument that older people are often discussed and defined in reports through the psychological distance of demography, deficit and economics (Blair 2002) is evident in most of the reports and evidence reviews consulted for this project thus beclouding the reality that many older people are already doing well for themselves without or with very little state support as one of the participants in the focus group discussion said we are already doing enough to take care of ourselves but what is wrong with receiving free personal care, have we not worked for it? The preferred type of care: As I reported in previous sections of this paper, only one of the participants in the focus group said she would prefer to move into a residential home. She cited fear and insecurity when her health deteriorates as the main reason for her choice of residential care. As is already well documented in research (Dickinson et al. 2007) older service users would prefer to stay out of the formal system of care for as long as possible given the choice. Although participants in t

Rastafarian Symbolism In The Visual Arts Essay -- VIisual Arts Art

Rastafarian Symbolism In The Visual Arts Works Cited Missing [NOTE: BECAUSE OF CONCERN ABOUT RIGHTS, WE HAVE NOT BEEN ABLE TO POST THE IMAGES THIS ESSAY REFERS TO] "Art has the power of liberating man from certain drudgeries and their way of life. A man who was born in the ghetto can't afford to be a Sunday painter, his whole life is involved in getting across his ideas; Rastafarianism, politics, Black culture and all that. Even our meeting here now is an artistic involvement. Some people do art with love here, politics there and so forth; now, to me art is one cosmic consciousness. The way you love, live, and even the way you hate: even your negative expressions connote a certain art-form. So I really do not separate my art from my other sphere of life."-Ras"T"(Barrett,187) The words of Ras"T", captured by Leonard E. Barrett, Sr. in his book The Rastafarians, are an excellent representation of the Rastaman's struggle to survive as an artist in Jamaica. They also reveal the core concept of Rastafarianism itself; the idea that one is born with Rasta inside them, and a true Rasta lives every second of every day in spiritual contact with Jah, Rastafari. One cannot be a Sunday worshiper of Rastafarianism. For the Rastafarian artist, every stroke of every painting or each chip of wood from the sculpture is inspired by Jah. Despite the problems such as lack of materials, and difficulties in getting exposure for their work, many members of the Rastafarian movement have turned to artistic expression in order to convey the Rastaman's message, and also as a means of out-letting their spirituality. These expressions include visual art, music, and poetry. In some cases, the Rastas use their artistic ability to create crafts an... ...t understand the symbolism and the thoughts that are put into such incredible displays of talent. The Rastafarians have contributed so much to their country's culture that goes by unnoticed. In the words of Barrett:"Great social developments are not always made in the halls of parliament or in the citadels of learning. These institutions merely react to the dreams of the creative mass. Some of the most creative trends in nations' development are born in the dreams of the visionaries, the radicals, the seers, and the charismatic prophets."(Barrett, 266). Many of these prophets are artists, and their beliefs are so strong that they are able to rise out of the poverty they live in and project their messages anywhere they will go. The Rastaman will be heard, and through the symbolism discussed in the previous pages, he can be heard. If only people will listen, and look.

Oedipus and Othello Essay -- Theatre

The role of the gods/fate in human affairs is a central theme in most works of literature. In Greek literature, particularly, the will of the gods is commonly attributed to human experiences. In Oedipus the King, for instance, the oracle’s message that Oedipus will kill his father and marry his own mother suggests that he was a puppet in the hands of the gods, who manipulated the events that led to his fall. However, the character’s fate is not entirely attributable to the work of the gods. In the play, Oedipus meets his fate due to his determination to unravel the mysteries surrounding the king’s death, despite warnings by the prophet Tiresias and his wife/mother, and his quest to prove the oracles wrong in their declaration that he is the king’s murderer. In contrast, the character of Othello in William Shakespeare’s Othello meets his downfall as a result of the schemes of other characters, chief among them lago, who wanted to avenge Othelloâ€⠄¢s decision to bypass him for the liutenant’s position and instead promote Cassio, a junior officer. With reference to the play Oedipus by Sophocles and Othello by William Shakespeare, this essay disputes the statement that Oedipus’s downfall is the work of the gods while that of Othello is self-inflicted. On the contrary, this essay argues that the downfall of Oedipus is self-inflicted while Othello is a victim of the lies and evil schemes conjured up by lago, who wants to settles scores with Othello for not promoting him to the lieutenant’s position. Oedipus’ fall is largely attributed to his blind preoccupation to avoid the prophecy proclaimed by the oracle (DeRoo and Manoussakis 113). Despite the declaration by the oracle on his birth, Oedipus fulfills the prophecy in his attempt to a... ...who acted as a puppet under the control of Lago. Works Cited Adamson, Jane. Othello as Tragedy: Some Problems of Judgment and Feeling. London: Cambridge University Press, 1980. Ahl, Frederick, Seneca, Lucius, A., and Sophocles. Two faces of Oedipus: Sophocles' Oedipus tyrannus and Seneca's Oedipus. London: Cornell University Press, 2008. Collick, John. Shakespeare, Cinema, and Society. Manchester: Manchester University Press, 1989. DeRoo, Neal, and Manoussakis, John, P. Phenomenology and eschatology: not yet in the now. New York: Ashgate Publishing, Ltd., 2009. Knneddy, J., Gioia, Dan. Literature: an introduction to fiction, poetry, drama, and writing. New York: Pearson Longman, 2007. Shakespeare, William. Othello. London: Cricket House Books LLC, 2010. Will, Frederick. The Generic Demands of Greek Literature. New York: Rodopi, 1976.

Compare newspaper articles: “Asylum meltdown” (the sun 20/01/03) with “The fight for tolerance” the (guardian 20/01/03)

As part of my GCSE Citizenship coursework I had to compare two newspaper articles [â€Å"Asylum meltdown† (the sun 20/01/03) with â€Å"The fight for tolerance† the (guardian 20/01/03)] and discuss to an extent their point of views, their language, effectiveness, typographic techniques, and persuasiveness on the issue and then give my point of view, explaining clearly my ideas with references to evidence. The sun gives an angry report of the increasing number of asylum seekers and the immense irreversible damage this is causing our economic system shaking its very foundations. The article is completely one sided i.e. anti asylum seekers, labelling them all under one group – illegal immigrants who are causing terror and most are Muslims (Algerians, Ethiopians†¦) To get its point across it uses exaggerated facts and charts which will only help it get its readers angry and outraged. It used couched in vocabulary, designed to inflame anti- asylum seekers feelings. It describes asylum seekers with words or phrases such as ‘illegal immigrants that swarm into Britain', ‘claiming benefits at the expense of tax payers', ‘taking advantage', ‘using Britain as doormat ‘, ‘asylum madness', etc. It uses bold letters to emphasise the failure of our government to control the problems , ‘fails', ‘generous handouts', ‘time for action'. The sun has titled its article ‘Asylum meltdown' reflecting that the situation needs to be cracked, asylum seekers need to be sorted and the government needs to be revived. They used a picture effective in its purpose to support a negative and imbalanced article. The picture shows asylum seekers masked and crossing barriers, a representation of the border of the country, showing us that instead of using the gate they are coming in illegally. Its banner â€Å"Read this and get angry† is bold and highlighted summarising the whole article. The article is about how, now it's time for action against asylum seekers, for they are going to lead our economy to a downfall. The whole affair is causing us great loses, it implies as new school, houses and hospitals would need to be build to suffice the added demand on these already stretched resources. The letter to the Prime minister is the pushing object of the article. The guardian's â€Å"fight for tolerance† takes a different prospective on the issue. It say's that ‘the panic over asylum seekers is only the first part of a war that will be waged against liberal values'. M. Bunting is saying that this problem over asylum seekers is not something that is new but has always been the case, that is, natural fear like at the time of the Nazis. The newspapers are making the situation worse (like the Sun) by exaggerating and interpreting the wrong ideas. One minute the Algerians were considered terrorist the next moment all the asylum seekers are classed as terrorist. Not just one but lots of newspapers are doing this which is causing unwarranted panic. It does not matter if an immigrant changes his name today, for he cannot escape the racial suspicions surrounding asylum seekers. Today there is a risk of interracial terrorism it does not matter which side of the political system a person stands. There are two sides to the problem, asylum seekers have the right to seek help and asylum but under the suspicion of terrorism. The fact that Islamic foreigners can be terrorist seems frightening. As the economy grew, many thought that things would improve but that does not seem to be the case. Liberal views have led to many problems for they have no qualms about allowing people of different race and nationality to immigrate but doctrine religious intolerance. The in secularity needs to be lost, what remains is to ask ‘is individual freedom is more important than national security'? The Guardian places a rational argument which lays out facts and historical data than is asking the reader to exercise his mind and be tolerant. The readers of the guardian are the middle class well educated people who would not accept the Sun's point of view since it is bias and directed towards the lower working class individuals who are â€Å"sheep that are lead†. The Guardians language is to stir intellectual abilities. They have a sophisticated vocabulary and a complex argument. The poster they use is quite reprehensive of a disaster or a chaotic situation. The poster is screaming out â€Å"What is the world coming to?† Both the sun and the guardian have a different target audience and are persuasive in their area. The sun is for the lower working class as already understood and thus it is stirring its readers just to believe what they read. The sun does not allow its readers to think for them selves and they will not think for themselves. The sun exaggerates and is unbiased. The guardian though is asking its readers to think and thus they both have a different point of view with different motives and aims. Therefore it is debateable as to which of them is more persuasive. I personally am a strong supporter of the guardian's article which argues that what we are doing is wrong. As a nation we need to consider our security and safety but we cannot class all asylum seekers as terrorists for they have rights over us and we need to understand their pain or suffering that have lead many genuine asylum seekers here, which we cannot understand sitting in a centrally heated house with all the basic luxuries and talking. Thus we need to â€Å"fight for tolerance†.

Youth Homelessness in Australia

A stateless person is without a unoriginal home and lacks most of the economic and cordial encourages that a home normally affords. She/he is a good deal cut off from the support of relatives and friends, she/he has few independent resources and often has no immediate means and in some cases little prospect of self-importance support. She/he is in danger of travel below the poverty line, at to the lowest degree from time to time. There be galore(postnominal) causes for youth statelessness.Some youths kick the bucket unsettled because they ran away from an abusive pargonnt or c atomic number 18taker. They entrust feel upset/ discourage or angry and end up running away. Some youths become homeless because they become involved in drugs and they thwart kicked out and feature nowhere to go. They provideing still have an addiction to drugs and will struggle to pay for things. Some youths become homeless because they have a mental disorder or illness that isnt treated prop erly by his/her family.These youths will often not want answer and end up being alone and without help There are many an(prenominal) myths about homeless youths and many of them are incorrect. The myth that homeless hoi polloi are older men is wrong, about half(prenominal) those who are homelessness are between 12 and 34. (In Victoria). That all puppyish homeless youths are male nationally, 55 percent of homeless youths are female. Another myth is that the youths admit to be homeless. This is incorrect as they would likely prefer to be in a warm house, without having to worry about food, drugs, bullion or abuse.Youth off the streets could sterilize their message across much easier if they advertize more and showed how they are transforming/helping young peoples lives. Have fundraisers where people know they are helping the youths, have banners, try and get a solar day all about youths off the streets all(prenominal) year where its a macroscopical deal and business wil l donate, advertize around streets, on the television, pamphlets and news section to get peoples attention and help.

Representation of Women in the Action Film Genre – Marion Ravenwood + Lara Croft

In this essay, I will be flavor at the government agency of women in the bodily process film genre and study the loving messages that be constructed and conveyed by the media. The two media texts I will be comparing from argon The Raiders of the disconnected Ark and Tomb Raider. The adult fe virileish go away in Raiders of the Lost Ark is Marion Ravenwood who is played by K atomic number 18n Allen and the male lead Harrison Ford plays indium Jones. In Tomb Raider Angelina Jolie plays the womanish lead, Lara Croft. Marion Ravenwood is correspondn as a typical military action heroine.In Raiders of the Lost Ark, Marion unveils divergent natureistics about herself for pillow slip Marion tends to be quite feisty. She displays this in the beginning, when we take on Indy walking into her bar. Ack right awayledging that they had a past and that Indy left wing her, instead of being quiet, she goes and slaps him. A nonher pellet is when shes move to come off aft(prenomina l) shes been kidnapped and this opens an opposite idea that she does not give up. This suggests that women, however stereotypically gentle and calm, net be zestful.However courageous, Marion also has her female traits. For example, when shes in the Well of Souls and there atomic number 18 dangerous creatures lurking at each angle, she screams and complains. This different portrayal of Marion suggests that she as well as being tough, she tin poop also be a female whos scare and take aways a man (Indiana Jones) in this case to encourage her. She is smart and uses any(prenominal) she can find, for example the frying pan, to protect herself and her man with.But at the same time, shes also always ownting into issue because of her zesty self, for example when she refuses to give the lucky medallion to the Nazis and nearly getting killed. Lara Croft is turn aroundn much as an unconventional action heroine. In Tomb Raider, Lara plays a British blue blood and is seen as a wom an who likes to wait on the edge and can depend as a quite stonehearted woman as she is very focuse in what she does. The fact that she does martial arts take of Lara Croft to be of a manly character by carrying and applying traits that are mostly employ by successful.When Laras justler tries to get her to put on a dress, she drops her wipe to reveal herself, which portrays her a sexual character. I believe that the media wants to convey that women can be seen equal to men and although usually underestimated, they can do a lot to a greater extent than men can. On the other hand, Lara also is very emotional and we see that this is a great weakness of her, which is used against her. Lara is emotionally unstable by her fathers death and tries to take a great risk in order to receive her desire of meeting him once more. We see this when Mr.Powell emotionally blackmails her and offers her By this, we can see that Lara has a very emotional manifestation in her, which is mostly s een as a womanly trait is the strongest and only affaire which is stopping her to become a man. Lara can be seen as a dictatorial character in the fact that shes self reliant and successful in it, which Marion doesnt prove to be. Looking at Marion Ravenwood and Lara Croft, we can see that there pitch been some major changes in the histrionics of Women in the legal action Film Genre. In both films, the female character is portrayed in a different way.For example, Raiders of The Lost Ark which is a film that was set in the 1936s showed Marion as a side heroine who was babelike on the Male Lead. On the other hand, Tomb Raider which is much more modern movie depicted Lara to be the main star and was independent and still though had a past, didnt necessarily need a man. As a harsh stamp created for them, females were shown as smart but by use their brains Marion, for example when trying to get Belloq drunk so that she could escape while hed gone unconscious.In modern times, h owever women are also shown to be using their personality and brainpower Lara Croft could be used as an example as she was know to figure out the correct heavens to place the triangle and defeated the creatures that came her way. womanly leads were much more presumptive substantiate then as they mostly stuck to the stereotype built for them, however Female leads now are not as believable as they showcase more male stereotypical characteristics, one of them being physical strength.This As times have changed so have womens roles in society, and accordingly their representation in the media. The representation of women has improved as they have moved forward into a more equal society. Hollywood is a reflection of real life, and the point that the representation has improved because of society views, making it easier for the auditory modality to relate in general, has proved this. Also, if an Action film has a male lead, chances are that the majority would be male reference as w omen are mostly not interested.But if an Action film has a female lead, theres more possibility of both gender audiences, as it would contain a chomp of emotional drama that women would enjoy and the female lead would have to be attractive, likable to the male gaze. This shows that Hollywood imitates what has been going on in the natural world. In conclusion, I believe that women in action films are positive role models if were aspect only at Marion and Lara. Marion and Lara are both very different placed because of the timings